A WOMAN in her 70s died in the head-on crash on the A38 in Wychbold on bank holiday Monday.
The incident, involving a Toyota Yaris and a Citroen C4, happened at the junction of Chequers Lane just after 4pm.
Four others were taken to hospitals and one was discharged at the scene.
The first ambulance at the scene was driving past at the time of the incident.
West Midlands Ambulance Service confirmed it sent three more ambulances and two paramedic officers.
There were also two Midlands Air Ambulances in attendance, including one with a MERIT doctor on board.
One woman received trauma care at the scene before being taken by ambulance to the Trauma Unit at Birmingham’s Queen Elizabeth Hospital with serious injuries.
Three patients were taken to the Worcestershire Royal Hospital.
Another man was discharged at the scene.
A West Midlands Ambulance Service spokeswoman said: “A woman was in a critical condition on scene following the collision.
“Despite the best efforts of ambulance staff, nothing could be done to save the woman and she was confirmed dead a short time later.”
The A38 was closed while the emergency services dealt with the incident, recovered the vehicles and cleaned up an oil and fuel spillage.
The road re-opened at 10pm.
West Mercia Police are investigating the incident and have urged anyone with any dashcam footage, any witnesses or anyone with any information to call officers on 101.