A NEW jewellery collection of silver pendants launched by Bromsgrove jewellery shop Cupitt’s will benefit town charity the North Worcestershire Basement Project.
When Asa Cupitt had to temporarily close her Bromsgrove shop in March due to the pandemic she took to social media to run interactive competitions to maintain engagement with customers and the local community.
One challenged people to ‘Design a Pendant’ and budding creatives rose to the challenge.
Five designs were shortlisted and posted on Facebook, inviting the public to vote for their favourites.
An exciting tie-break ensued and the final three – who would get their design cast in silver – were determined.
The designs went into production in August, at Cupitt’s onsite workshop where Goldsmith Keith Norton transformed the sketches into stunning items of 925 silver jewellery.
The winners each received a £100 gift voucher to spend at Cupitt Jeweller and their pendants are now being sold in the shop under the brand ‘The People’s Choice’.
Emma Williams, an emergency services worker from Aston Fields, was one of the winners with her ‘leaf’ pendant.
She said: “I was very surprised to win considering the quality of all the entrants. It was a high point for me in what has been such a dismal year.”
Cupitt Jeweller will be donating £5 from the sale of each pendant to The North Worcestershire Basement Project, which helps young people up to age 25 who are homeless or facing homelessness.
Kelly Turner, community fun-draiser for The Basement Project, said: “Cupitt Jeweller raised money for us last year when Åsa and her team took part in the Cheltenham Devil Mud Run.
“We are delighted that they are continuing to support us this year.”