WEST Mercia Police are urging all motorists to stay safe and slow down on the eve of next week’s national speed enforcement campaign.
The campaign runs from January 14 to 27 to aims to encourage drivers to think about their speed and to always travel within the limit.
It is estimated that across Europe speeding contributes to as many as one third of all collisions resulting in fatality and is the most important contributory factor in road deaths.
Speeding, as well as inappropriate speed can have a devastating impact on the safety of road users, increasing the risk of a collision and the severity of the consequences.
During the last three years in the West Mercia area 123 people have been killed and 929 seriously injured in collisions where speeding or inappropriate speed was a contributory factor.
Throughout the campaign officers and community speed watch volunteers will be out and about taking part in a mixture of enforcement and educational initiatives.
Roads Policing Inspector Adrian Davis said: “Apart from the obvious consequences if you are involved in a collision, if prosecuted for speeding, the minimum penalty is a £100 fine and 3 penalty points.”
