BBC TV presenter Joanne Malin this week officially opened a new Primrose Hospice furniture shop in Rubery.
It follows on from the success of a similar store in Headless Cross in Redditch and offers residents a range of quality pre-loved furniture, including sofas, tables, chairs, art work and more.
The shop, opposite the Primrose’s regular shop on New Road, is the hospice’s seventh in total and second furniture store.
Joanne, who presents Midlands Today and has recently moved to Bromsgrove, said: “Now I live in the area, I’m looking forward to having a much closer relationship with the Primrose Hospice.
“Well done to the team for getting the shop up and running and let’s hope we now get lots of customers here.”
The Primrose Hospice’s Chief Executive Officer Helen Garfield said: “We have been planning this opening since July but it was a case of finding the right premises and then getting it ready.
“Our first furniture shop in Headless Cross is thriving and we are hoping this one will be the same.”
The Primrose now has the capacity to do house clearances for those who want to donate any quality pre-loved furniture.
On Wednesday, the day it opened, the shop’s manager Steph Newman told The Standard: “I’m really excited and I am hoping it will make a lot of money for the Primrose.
“We have already had lots of interest and have already sold four pieces of furniture.
“I’m looking forward to working in partnership with our other Primrose shop across the road.”
The Primrose’s team offers a collection service for those who want to donate and it offers free deilvery on larger items to those lving in immediate areas, such as Rubery, Rednal and Frankley.
Call 0121 453 5126 for more details.