AMBITIOUS plans have been submitted for a £20 million leisure scheme in Longbridge which will feature restaurants, a cinema and a fitness centre.
The 65,000 sq ft scheme, put forward by St. Modwen, is the third phase of the town centre transformation of the former MG Rover site and complements the 450,000 sq ft town centre provision of shops, offices and public spaces.
A planning application has been submitted to Birmingham City Council and, subject to approval, work could start this November and could open in early 2019.
The proposals include a nine-screen cinema, to be operated by The Light, a 14,500 sq ft fitness centre will be occupied by The Gym Group, as well as six restaurants.
Cinema-goers, gym users and diners will be able to use the centre’s 500-space surface car park and the 1,200-space multi-storey car park.
Mike Hill, Acquisitions Manager at The Gym Group, said: “The redeveloped town centre is a perfect location for us.
“We believe our low-cost, value for money gym, staffed by qualified instructors and personal trainers, will appeal to local people of all levels of fitness and will help to promote healthy living in the Longbridge community.”
Keith Pullinger, CEO at Light Cinemas, said: “We have worked successfully with regeneration schemes in the past and were hugely impressed with St. Modwen’s vision for Longbridge.
“We believe our offer of a premium mainstream cinema experience is a great fit for the town centre.”
The £100 million Longbridge town centre redevelopment by St. Modwen already comprises the Midlands’ largest Marks & Spencer store, together with a host of other national retailers and brands including Sainsbury’s, Premier Inn and Boots.
Chris Newsome, Development Director at St. Modwen, said: “This latest phase of development represents a significant part of the ongoing regeneration of Longbridge and underlines our ongoing commitment to this vibrant area of regional economic importance.
“It will deliver superb leisure facilities to local people and visitors, in addition to environmental enhancements and job opportunities.”
Visit www.stmodwen.co.uk for more information.