THE NEW Jack’s supermarket has opened its doors in Rubery today, writes Ryan Hesketh.
The brand, named after Tesco founder Jack Cohen, has been created in response to competition from German giants Aldi and Lidl.
The new store will operate on a ‘low-cost’ model in order to keep costs down and prices low.
Tesco is aiming to open between ten and 15 Jack’s stores across the UK over the next six months and Rubery is one of the first.
The store aims to have community connections via a monthly donation to a local charity chosen by customers and funded by the sale of carrier bags.
Jack’s will also work with FareShare, a UK food distribution charity that organizes the donation of excess food to local charities and community groups.
Visit jacks-uk.com for more information on the store and fareshare.org.uk for information on the FareShare project.
