DAME Julie Walters is the voice behind Birmingham Children’s Hospital Charity’s first-ever TV advert.
The charity has launched its first-ever television advert to help to raise vital funds for sick kids and their families.
The appeal will help to make up the fundraising shortfall which has been caused by the outbreak of COVID-19.
Airing for the first time today, Friday, October 23, on ITV1 in the West Midlands, the advert is voiced by long-time Birmingham Children’s Hospital supporter Dame Julie Walters and is asking viewers to donate £5 a month to support the charity’s work.
The outbreak of Covid-19 has had a damaging effect on the charity sector as a result of cancellations of fundraising events over the summer months, and Birmingham Children’s Hospital Charity has been no different.
All funds raised from the £5 a month campaign will help the charity to continue supporting those sick kids and families who need it most.
Dame Julie Walters said: “I am incredibly proud to be supporting Birmingham Children’s Hospital Charity with their first ever television advert, which will help to raise vital funds.
“It’s been a tough year for the charity so I am delighted to be able to help them out in this way. I have seen for myself the difference the amazing staff have made to the lives of the children and families they care for, and it is critical that the charity can support them with this work, now and in the future.”
The three-week campaign will run on ITV Central (West) and will ask viewers to visit bch.org.uk to donate £5 a month, or whatever they can.
Louise McCathie, director of fundraising, Birmingham Women’s and Children’s NHS Foundation Trust, said: “The outbreak of Covid-19 has severely impacted our ability to raise funds for the sick kids who are treated at Birmingham Children’s Hospital.
“We’re fortunate that the fabulous Dame Julie Walters, who is a loyal supporter of ours, has donated her time and voice to help bring the advert to life. We’re incredibly grateful of her support during this tough time.”
