A CLEAN-UP campaign for Hagley has been launched after the parish council joined forces with the village’s Spar store.
Staff from the shop will carry out regular litter picks in the village centre in a bid to improve its appearance.
Hagley Parish Council spends more than £13,000-a-year clearing litter from public spaces in the village, including the playing fields, public car parks, and the high street shopping area.
There have been a number of complaints from residents about litter levels and last year the parish council wrote to local businesses which sold food and drink, asking them to work in partnership in a bid to reduce the rubbish.
Coun Steve Colella, chairman of Hagley Parish Council, said: “It’s common to see large hot food restaurants carry out litter picks in areas of towns and cities but for a business to do the same in a smaller place the size of Hagley just shows how much they want to feel a part of the community.
“I’d make an appeal for other businesses to join in too.”
Donna Cooper, area manager of AF Blakemore and Son Ltd which runs the Hagley Spar, said: “We want to make a positive contribution to the community and we feel if we can help to reduce the amount of litter in the area it will then help to deter people from dropping litter in the first place.
“From our experiences elsewhere we have found well-kept clean environments attract little extra litter.
“It is also a great opportunity for our staff to work as a team away from the work environment.”