2nd Apr, 2020

Bromsgrove's Aldi among the first in the country to trial store's new vegan snacks

ALDI customers in Bromsgrove will be among the first in the country who get to try a new range of vegan snacks being trialled at a handful of stalls in the West Midlands.

The new vegan fruit gums come in three flavours, including Walter the Worm, Wendy the Worm and Leo the Lion – all of which are gelatine free.

The snacks, available from Thursday, November 14, will feature a variety of fruit juice extracts – among the flavours are apple, blackcurrant, cherry, raspberry and some which are sour.

Other flavours include orange, apricot, pineapple, passionfruit, lemon, peach, grape and pear.

Aldi took the decision to trial the snacks because, the supermarket giant said, a growing number of people in the UK were adopting a plant-based diet or looking to cut down on their animal product consumption.

Veganism, vegetarianism and flexitarianism have become the biggest food trends in the UK.

If the treats prove popular in the West Midlands stores, they will be rolled out to Aldi supermarkets across the UK.


Now, every week, you can also listen to a roundup of Bromsgrove & Droitwich Standard Local News

Digital Advertising

Advertise on the Bromsgrove Standard to boost your online presence

Property Finder 24/7

Search for properties in Worcestershire, Warwickshire and the West Midlands

Business Directory

From plumbers, to restaurants, we can provide you with all the info you need