By Tristan Harris Sunday 24 November 2013 Updated: 26/11 16:29
BROMSGROVE was illuminated for the festive season on Saturday (November 23) when the big Christmas lights switch-on took place, followed by the town's first ever Midwinter Fest.
Hundreds turned out to both events, which have been hailed a success by the organisers.
On the High Street, there was live entertainment on a stage outside the Golden Cross, Christmas craft activities, a snow machine and much more before the countdown to the pushing down of the plunger.
That was performed by local triathlete Jodie Simpson who brought along her London 2012 Olympic torch, Bromsgrove civic head, Coun Helen Jones, and some lucky youngsters. Father Christmas, a snowman and reindeer all made an appearance at the event, which was ably announced by town crier Kevin Ward.
The Primrose Hospice's Lights of Love tree, which is outside Argos, was also switched on at the same time.
A Bromsgrove District Council spokesperson said: "We'd like to say a big thank you to FX Leisure which provided the snow machine for free."
As soon as that had finished, there was a procession up to St John's Church for the Midwinter Fest which also attracted a very impressive turn-out.
Those who went along were able to browse craft stalls, have a go at tombolas, enter prize draws, meet and chat to Santa and go on a graveyard walk.
There was also a rare chance to climb the historic church's tower and see the town centre all lit up from above.
A guess the name of the street pastor reindeer game raised £70.75 for the Bromsgrove Street Pastors, who are facing their busiest time of year. The correct answer was 'Isaac' after Rev Les Isaac, the founder of the street pastors.
This Saturday (November 30), Rubery’s annual Christmas lights switch-on will take place in the village - that will also be from 3pm with the plunger being pushed at 5.30pm.
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