By Ian Dipple Tuesday 01 October 2013 Updated: 03/10 00:08
SMOKERS across Bromsgrove, Rubery and Droitwich are being urged to stub it out as part of Stoptober.
Public Health England is challenging people to ditch cigarettes for 28 days throughout October to help extend their life.
Research shows if someone stops smoking for a month and then remains smoke free they gain an extra seven days of life every 28 days for the rest of their life.
Close to a fifth of adults in the West Midlands smoke and it remains the nation’s biggest killer with half of long-term smokers dying prematurely from a smoking related disease.
Smokers who give up during Stoptober are provided with support including a 28-day mobile phone app and text support with daily updates and quitting advice and tools and tips for coping.
Dr Lola Abudu, consultant in public health for PHE West Midlands, said: “In parts of the West Midlands we have some of the highest numbers of smokers in the country, but we also know that the majority of people who smoke want to give up.
“Campaigns like Stoptober are vital, as many people who would like to quit feel they won’t be able to, because they haven’t got the necessary support.
“This campaign shows people that they’re not alone and they can get help to quit for good.”
For more on the biggest stop smoking challenge of its kind, visit https://stoptober.smokefree.nhs.uk
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