By Harriet Ernstsons Tuesday 03 September 2013 Updated: 06/09 00:31
POWERFUL messages about violent crime will be displayed in Bromsgrove and Droitwich pubs as part of a police crackdown.
The Call Time On Violent Crime campaign will see posters and beer mats distributed across the whole of the West Mercia Police area, including clubs off-licences, community centres and hospitals, in a bid to reduce the amount of people losing control through excessive drinking.
Det Ch Insp Jason Wells said violent crime had been steadily falling in most parts of the force area in recent years and officers wanted to maintain that momentum.
A total of 588 incidents have happened across North Worcestershire since April 1 this year - almost 100 less than the same period last year, when there were 681.
In South Worcestershire, there have been 577 incidents so far this year, compared with 664 last year.
And there have been 2,495 across the whole West Mercia Police area in the past few months, compared to 2,848 for the same time in 2012.
DCI Wells added a high percentage of assaults where people were injured were triggered by the influence of alcohol.
"We are not saying 'don't drink', but we are urging people to exercise some self-control and common sense.
"The posters and beer mats will be distributed widely to help get the message across.
"They are quite graphic, designed to catch people's attention.
"We hope people will heed the advice which is well intended for all concerned."
DCI Wells said the majority of violent crime took place at night and that those who wanted to should be able to enjoy a night out without fear of becoming involved in trouble.
"We would strongly advise people not to instigate or become involved in any kind of disturbance."
OFFICERS from Bromsgrove Police have released these CCTV
A TALENTED teen has seen her dreams realised
A HAGLEY runner will take part in a
A BROMSGROVE bed and breakfast owner and artist
CHILDREN told the story of young shepherds who were put ...
THE YOUNGER generation recently took over the running of the ...
AS WE get ready to launch the Worcester Observer next ...