A BUSY road in Hanbury will have a new speed camera on it from today (Monday) after statistics showed more than 40 per cent of drivers using it exceeded the 40mph limit.
It follows a review of the B4090 by the West Mercia Safer Roads Partnership, which also revealed 15 per cent of vehicles on the road were travelling more than 46mph.
The assessment was carried out after concerns were raised by the Hanbury Committee for Rural Action for Safer Highways, part of Hanbury Parish Council.
The action, which will see a speed camera van operate in the area for at least six months, has been taken as part of the ‘Community Concern’ programme. Data recorded will help assess camera's impact on speeds and driver behaviour.
Katy Jenkins, from the West Mercia Safer Roads Partnership, said residents expressed concerns about the number of vehicles breaking the speed limit and the potential danger caused to pedestrians and other road users.
And she said the Community Concern speed enforcement programme allowed the partnership to respond directly to requests for action from local people and community groups.
"I would urge drivers using this stretch of road to slow down and consider the safety of other road users,” she added.
Coun John Smith OBE, Worcestershire County Council cabinet member for highways and transport, said: "Speed limits exist for a reason and anyone that exceeds them is putting themselves, passengers, other road users and pedestrians in danger.
"The message to anyone travelling too fast is a simple one - slow down and stay safe."
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